Engaging Faculty in the use of Technology without using the "T" word

Problem: Getting faculty to think about innovation without invoking resistance to educational technology.
Craft your nomenclature carefully. Example: "Coffee talk" vs. "training session" Which sounds more appealing to you?
When working with more "traditional" faculty, we at Pepperdine Law have found it best to avoid using terms like "training" and "technology."  Oftentimes faculty are less enthusiastic about changes that involve "technology" or "high tech."
Understanding that we don’t deploy technology for it’s own sake is only part of the process.  Marketing in a language that moves your customers is essential.  We are entrusted with solving problems and enhancing the teaching and learning.
Using terms that are familiar and friendly to faculty can open doors to collaborative engagements that move faculty forward in the effective use of technology and enhance student learning outcomes.
We have gone from basic PowerPoint to sophisticated clicker use and dual source presentations.  Real-time assessment methods, typically the province of the high-tech crowd are now something our less technically inclined faculty are adapting to their classrooms.
Come and hear what we have learned from a group of faculty who range across all levels of comfort and ability in the use of modern teaching tools.

Slides: 

CALI_june13_2013_v4.pdf

Video: