A set of persistent myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. Find out why and how as designer Josh Clark, author of "Tapworthy: Designing Great iPhone Apps," explains the difficult craft of designing simple interfaces for complex mobile apps. He'll share techniques for future-friendly mobile efforts and, along the way, debunk seven stubborn mobile myths.
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