It sounds great: start a blog, create a twitter account, or a Facebook page and you're successfully using social networking, right? Not quite. Many organizations don't think about how they're going to populate these accounts with content. Furthermore, measuring the success of these social networking initiatives is often an afterthought—if a thought at all.
This presentation will discuss how librarians from the Lillian Goldman Law Library at Yale Law School implemented a social media initiative that would measure a return on investment. We will discuss the content strategy, tools, techniques, and technologies we used to track our social networking initiative.
Jason Eiseman, Librarian for Emerging Technologies, Yale Law School
Ryan Harrington, Reference Librarian, Yale Law School
