Hacked! How we avoided a search engine ranking disaster

Optimizing your law school's website for search engines is crucial to elevate your ranking in search results. The last thing you want is for your website to be hacked and then associated with replica goods and malicious websites. Unfortunately, our newly designed website was targeted by an SEO URL Injection that nearly damaged our online reputation.

Abstract:  University of Missouri – Kansas City School of Law launched its newly designed website January 5th 2015. Two weeks later Google notified us the website was hacked!  Google informed us that search results might label the site’s pages as hacked.  We were the victims of an SEO URL Injection hack.
This presentation is designed to share our experience with this type of hacking, to describe its scope, to suggest how to avoid it; and if you fall victim to it, how to clean-up the mess it leaves behind in your server and in search engines.